POP UP!
BRIEF
This project marks my first assignment in Year 2 of the Diploma in Interior Design. The brief focused on reimagining retail design through strong conceptual development, culminating in the creation of a pop-up store for an assigned brand. The aim was to craft an immersive and dynamic customer experience while responding thoughtfully to site conditions and spatial constraints.
Assigned Brand: Sunny Hills
Groupwork of 3: Lim Sin Xuan, Pearlyn Teo and Mok Ruangsirikulchai
BRAND RESEARCH
Site Analysis
Design Intent
A journey through Bagua Mountains, Taiwan, achieved by the manipulation and elevating of space creating rhythm with repetitive blocks.
The pop-up stall consists of a mix of exhibition and sales space across three tiers. Building blocks are used to frame the landscape of the Bangua mountains where every step/tier serves its own purpose yet connected to one another. Customers will experience the process of harvesting pineapples as well as savoring the fruits of their labor.
With blocks being the size of the enlarged version of the pineapple cakes, representing the connection between the brand and client.
Persona & User Journey Map
Rendered Drawings
